We strongly believe that the success of any company is built around its sales force since these are the people primarily concerned with customers and without customers there is no business.

To be successful, companies must focus on those critical activities and processes within the Sales area which can make the difference between excellent and merely average performance. We call these key elements the “drivers of Sales Effectiveness”.

Pearson Consulting builds all of its client interactions around one or more of these Sales Effectiveness Drivers to address specific Sales opportunities or challenges. These include:

• Route to market strategy


• Channel marketing/market segmentation


• Customer management/CRM


• Distributor management


• Sales organization structure and design


• Customer loyalty


• Sales incentive design and implementation

We help clients to understand how the various drivers can be exploited to improve key performance parameters and work in partnership to develop execution plans to take the business “beyond sales effectiveness”